Unified
Masterbrand system
Cross-channel
Consistent expression
Energising
Brand idea
We developed a masterbrand platform to bring consistency and energy across the full Lucozade range, giving every sub-brand a shared point of view.
From film to retail to social, the work created a cohesive expression of energy that flexed across formats and markets.
Bring a fragmented portfolio together under a single, ownable brand idea without losing the character of individual products.
We crafted a masterbrand idea and a flexible system of expression — built to scale across channels while staying instantly recognisable.
A unified brand world that strengthened recognition and made every piece of communication work harder together.